Why are you holding yourself back?

Build Confidence in Your Amazon Product Selection

How to build confidence in what to sell on Amazon?

Here are the metrics and numbers you should validate first:

look at the new sellers for the past 360 and 180 days at Amazon Product Opportunity Explorer.

The second number is phenomenal to look at—the demand-to-supply ratio, which you can see at VoC AI.

The lower the number, the more chance there is that you can succeed in this niche. Just pay attention to the proportion of the search volume and track the sustainability.

If you believe this information is useful for your product research and validation, I'm hosting a content-filled webinar on January 24th, where I will share so much information that there is zero chance you won't be able to validate your product.

Here is a link to sign up

In case you’re not in my Find My Product Chat—where you can ask anything, even the occasional philosophical question—make sure to add yourself to my WhatsApp group.

Let’s brainstorm, strategize, and grow together!

Why Amazon's Exit from Quebec Underscores the Importance of Selling on the Amazon US Marketplace

Amazon’s recent decision to close operations in Quebec, cutting about 1,700 jobs, underscores the importance of focusing on the Amazon US marketplace. This move highlights not only the fluidity of Amazon's global strategy but also the stability and continual high demand found within the US market.

Unlike smaller regional markets that may experience fluctuating demand and regulatory challenges, the Amazon US marketplace consistently shows strong demand across a vast array of niches.

This stability makes it an essential platform for sellers looking to minimize risk and maximize exposure to a large consumer base.

Focusing on the US market can protect your business from the unpredictabilities of smaller markets and leverage the extensive logistics and customer network Amazon offers.

Given these advantages, the US marketplace remains a critical component for sustained seller success on Amazon.

WHY PEOPLE are not taking action when it comes to new ventures? 

They get used to dreaming about what might happen one day: consistent cash flow, ditching the 9-5, traveling, and all that jazz.

But they're scared to pay for it upfront.

And the cost isn't just financial; you have to dedicate your time, commit, shift your priorities, and literally work for your dream for about five consecutive years.

That’s usually how long it takes to achieve profits and sustainable income.

People stop short, preferring to enjoy dreams that never materialize because one day, they didn't make it a priority.

Trust me, doing things and maybe regretting them is far better than never trying and definitely regretting it.

What would YOU say to your friend who is scared to move forward towards his dream?

"I learned that courage was not the absence of fear, but the triumph over it.

The brave man is not he who does not feel afraid, but he who conquers that fear."

Nelson Mandela

Amazon Pauses Drone Deliveries in Safety Review: Impact and Insights for Sellers in the US Marketplace

Amazon has temporarily suspended its drone delivery service in Arizona following a crash at a testing site in Oregon.

The decision comes after incidents where Amazon's MK30 drones were involved in crashes during testing under adverse weather conditions.

This pause in drone operations highlights the complexities and challenges of implementing cutting-edge delivery technologies.

However, it also underscores the robust demand and operational stability in established Amazon marketplaces like the US, where the e-commerce giant continues to invest heavily. For sellers, this reinforces the importance of leveraging the Amazon US marketplace,

WHAT are the realistic positive margins after all expenses on low-ticket Amazon products?

6-18%—you heard it right. 

When clients come to me wanting to launch a new product on a tight budget, I always tell them it's challenging.

There are so many expenses along the way, and it's great to aim for low-ticket items. The pretty much only way to succeed with low-ticket products is to make them giftable and sell them at a higher price, incorporate external traffic + influencers, or sell consumables/supplements etc., that are produced in the US and can be sold at 4X.

When it comes to high-ticket items, you can hit margins up to 40%, but you have to be ready to invest in the inventory of those products.

Everything comes with a territory.

💡 Kick Off the New Year with Confidence

Before I wrap up, as we step into a brand-new year filled with opportunities, feel free to reply to this email—or text me at 904-609-4748—if you’d like my personal assistance with product research, validation, or development.

Weird Product Drop

Do you play cricket?

Some people do, and they're buying cricket kits on Amazon! The cricket bat niche in the U.S. sees substantial activity with a search volume of 480,091 over the past year, although it's interesting to note a decline of 38.69% in search volume growth over the past six months.

This could hint at seasonal fluctuations or market saturation. Despite this, the average price remains relatively high at $92.64, indicating a willingness to invest in quality equipment.

Most products in this niche are relatively established with 73.33% being Prime products, enhancing their appeal due to faster shipping.

However, the market dynamics are somewhat stagnant with new products struggling to break through; out of 14 new product launches, none succeeded, suggesting that merely copying existing products isn't enough.

Successful differentiation and aligning with consumer demands seem lacking.

The cricket bat itself garners the most attention, but there's a real opportunity to expand awareness about complete cricket kits. These kits, often overlooked, could appeal to new players who are looking for everything they need to start playing.

This strategy could counteract the high return rate of 8.56% and below-average sales volumes ranging from 0-100 units sold, by providing more value and convenience in a single purchase.

Remember, to win in low-ticket niches, especially ones seeing a downturn in interest, innovation and understanding the consumer's needs are paramount. Don't just sell them a bat—sell them the cricket experience.

Talk soon,
Izabella 💙