🤖🧠 What Is Your IQ?

🔍 Hidden Gems: Your Guide to Amazon's Subcategories

Exploring hidden subcategories on Amazon is one of the solid approaches that can really refine your product search strategy.

I've created a detailed step-by-step video to show you exactly how to do it.

Watch the video here to start uncovering those overlooked niches that could be key to your next successful product launch.

Please 🙏🏻 comment under the video with your thoughts, it will help me to make more tailored content for you!

In case you’re not in my Find My Product Chat—where you can ask anything, even the occasional philosophical question—make sure to add yourself to my WhatsApp group. Let’s brainstorm, strategize, and grow together!

🐎 Meet Holy: Turning a Big Hole into a Big Win

We’re usually knee-deep in Amazon data here, but today, I want to pivot to a real-life story from the stable where we board our newest polo horse, Holy.

Holy was supposed to dominate the field for an entire season—until a minor injury sidelined her. Instead of giving up, she’s become our resident sweetheart: calm enough for kids and grandparents, yet spirited enough to inspire everyone around her.

Why ‘Holy’?

During a polo match years ago, she took a hit that left a pretty sizable hole in her forehead (it’s no tiny ding). Many horses would retire after that, but Holy bounced back, winning multiple tournaments and wearing her “imperfection” like a trophy.

Whether you’re launching a new Amazon product or nursing a dream that’s struggling to get off the ground, remember: sometimes our biggest “holes” become our greatest badges of honor.

Holy’s story reminds us that a setback can be the perfect setup for a major comeback.

🤖🧠 What Is Your IQ?

The average adult IQ in the U.S. hovers around 98, yet AI models are speeding far beyond that benchmark. GPT-4 currently boasts an estimated IQ of 145, while Claude 3 follows closely at around 140.

Tech insiders speculate that Google’s Gemini might push even higher—possibly past 150—and other contenders like Llama 2 are testing in the 120–130 IQ range.

Although these numbers aren’t an exact science, they highlight a rapidly growing reality:

AI isn’t just catching up to human reasoning—it’s often surpassing it.

Rather than ignoring or denying AI, it’s time for Amazon sellers to lean in and fully adopt these hyper-intelligent tools.

Not long ago, you’d run product giveaways to boost rankings and get a leg up on competitors. Today, that same competitive edge comes from integrating AI into every aspect of your Amazon game.

Take advantage of it, refine its capabilities, and watch your business scale faster than ever.

Curious about your own IQ level now?

👙

Bikini Collectors: Crafting a Brand That Lives Forever

This week at the Driven mastermind, I was I was completely captivated by an entrepreneur's unique approach to building a brand around collectible mini bikinis for over 30 years.

Yes, that's right—mini bikinis!

These aren't just swimwear; they're collectibles that fans eagerly await and snap up with each new release.

The community around this brand is so passionate that they even have a Facebook page dedicated to sharing and selling photos of themselves in these bikinis, turning customers into true brand ambassadors.

This strategy, while it may involve extra work and dedication, certainly pays off.

Brands like Funko and Loungefly have also mastered this art, creating limited-edition products that quickly become must-haves among collectors.

Whether it’s action figures or themed backpacks, the key is creating a sense of scarcity and exclusivity that enhances the perceived value of the products.

This not only attracts a loyal customer base but also helps the brand achieve a legendary status that can endure for decades.

If you're looking to build a brand that lasts, consider how turning your products into collectibles could ignite a similar passion and loyalty among your customers.

🚀 Rethink Your Strategy: High-Ticket Items for Sustainable Success

While I've got 15 product ideas lined up and ready to go, today we're taking a different approach. I want you to pause and really think about your next move in the Amazon marketplace.

Sure, launching multiple low-ticket items might seem appealing, especially if each could potentially add $1K to your monthly profits.

That's a solid strategy for stacking products and revenue.

However, let's consider the bigger picture.

Why not focus on high-ticket items?

This approach isn't just about thinking bigger—it's about building a more sustainable way to secure your income and peace of mind. With high-ticket items, each sale is not just a transaction; it's a significant boost to your profitability.

Reflect on this strategy shift and how it aligns with your business goals.

If you have insights or questions about moving to high-ticket items, please reply to this email.

I’m interested in hearing your thoughts.Will you attract the same buyer chasing a $10 shelf?

When you're getting ready to launch your next product on Amazon, remember this: the effort you put in is the same whether you choose something cheap or expensive.

So why spend six to eight months working on a product that only makes a little bit of money each month?

It might be smarter to choose something that costs more because it could make you a lot more money, like $100,000!

If you're thinking about what product to sell next, picking a more expensive one could really help you earn more money for the same amount of work!

💡 Kick Off the New Year with Confidence

Before I wrap up, as we step into a brand-new year filled with opportunities, feel free to reply to this email—or text me at 904-609-4748—if you’d like my personal assistance with product research, validation, or development.

In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing

– Theodore Roosevelt

Talk soon,
Izabella 💙