👀 Someone’s Selling a Roasting Pan with 84 Reviews

🎟️ Your Front Row Seat to BDSS – Without the Flight to Iceland

If you or your team can’t make it to Kevin’s Iceland event, there’s still a powerful way to join from anywhere in the world.

Use code RITZ to get $300 off the live stream of either or both BDSS XI and Elevate 360 events. The stream includes VOD access for time zone flexibility, plus a next-day replay, so you can watch however it fits your schedule.

📅 Webinar Series Begins Today – Build Products That Print

It starts today. Not tomorrow. Not next month.

I’m launching a webinar series where I walk you through product research, development, and validation—so you can finally stop guessing and start building real products that actually move on Amazon.

Whether you're tired of low margins or getting crushed by copycats, this is your chance to build a defensible, high-converting product the right way.

👉 Save your seat right now
(yes, even if you’re reading this last minute)

In case you’re not in my Find My Product Chat—where you can ask anything, even the occasional philosophical question—make sure to add yourself to my WhatsApp group.

Let’s brainstorm, strategize, and grow together!

💣 The Real Cost of Not Pushing Forward

Nine and a half years ago, I was in an abusive marriage, trying to protect my kids and survive each day with whatever strength I had left. I had three children—ages 9, 10, and just 1 years old, and I was still breastfeeding Dillan.

That night, everything came to a breaking point—I made the decision to run away. I packed my kids up, and we ended up sleeping in a car on a parking lot, because I couldn’t come up with $58 to get us into a motel.

Just $58 stood between us and a warm bed. But it didn’t happen. So I sat there in the dark, holding my baby, praying that something would change.

At the time, I was sunsetting my Russian online business—not because it was failing, but because we had moved to the U.S., and I made a choice to burn the bridges behind me.

I didn’t want to go back. I wanted a better life. I was just starting to figure out Amazon, and I took my very last dollars—literally—and invested them into trying to build something new.

There was no backup plan. No safety net. Just a relentless decision that I would not stay stuck in survival mode.

That fear? It never fully leaves. But now it fuels me.

Because the idea of going back— sleeping in a car again—terrifies me more than hard work ever will.

So I go all in. Every single day.

If you're sitting on the edge, waiting for the “right time”... hear me:

That parking lot is still out there.

Life doesn’t pause for your convenience. You either push forward or fall behind. You either build now, or you risk losing more than you ever imagined.

This is your time. Burn the backup plan. Go all in.

🔥 Roasting Pans Can Make You $12K with 84 Reviews? Here's Proof

I’ll say it louder for the people in the back:

84 reviews. $12K/month.
From a roasting pan.

Let me break it down for you:

• This Granite Ware 19" pan with lid and rack is doing 198 unit sales a month at $64.99, hitting over $12,000 revenue.

• The listing health score? 9.6.

• Search volume for “small roasting pan with lid”? 79,493 with a 62% growth in the last 180 days.

• One of the search terms even shows a 3.13 demand-to-supply ratio, and some keywords are converting at 100% purchase rate.

Insane.

🧠 So here’s the takeaway: if your product is simple, has functionality, and nails a seasonal or essential kitchen task (like big holiday meals or Sunday roasts), you don’t need 500 reviews to compete.

You need strategy.

And guess what? The competition here? Medium-low.

Differentiate it well, and you can take a chunk of this market.

Need help picking a product? Talk to us.

“Rock bottom became the solid foundation on which I rebuilt my life.”

— J.K. Rowling

🚫 Vine Reviews Are Getting Dangerous – And Kevin Just Said the Quiet Part Out Loud

If you haven’t read Kevin King’s newsletter today, let me spoil it for you…

Amazon has made it clear that Vine reviews can be flagged as manipulation if you try to merge listings later. Yes. That thing I’ve been side-eyeing for months is now out in the open.

So if your strategy looks like: “Let me test this ASIN with Vine and then later merge it into my main listing to collect all the reviews…”

You’re dancing on a live wire, my friend. 🧨

👉 Play it safe. Focus on clean launches with legitimate reviews. The risks now outwe🤖 

AI EDGE Summit – Enter the Room of Giants

Let me get real for a second…

If you care about staying ahead, and you’re not coming to the AI EDGE Summit next week, I’m just gonna say it—you’re playing small.

This isn’t another snooze-fest with fluff and slides from people who sold one spatula in 2019. This is big-league stuff. I’m speaking, and so are the folks shaping the next evolution of Amazon strategy with AI.

🧠 You want tools?
🚀 You want edge?
🔥 You want the people who already cracked the code?

They’ll all be there.
So don’t show up in Q4 wondering why others are light years ahead.

AI Edge Digital Summit (April 8–10).

🎤 The Event That Flipped the Script (And Why You Can’t Afford to Miss It)

Two years ago, I walked into Sellers Summit not knowing it would change everything.

I wasn’t looking for another pitch-fest. I didn’t want to be hunted down by service providers.
I needed clarity. Direction. People who’d been in the trenches and actually made it work.

Then I heard Steven Chou’s story — and wow.
If you’ve never heard him speak or tuned into his podcast… do it.
His journey gave me the exact push I needed when things felt heavy and impossible.

And this event? It’s not like the rest.

No fluff.
No ego fests.
Just battle-tested strategies from people who actually do the work.

And this year?

I’m stepping on that stage.

I'm not holding back. I'm sharing the exact systems I’ve used to build, launch, and scale brands that don’t just survive — they dominate.

If you’re serious about building something real…
🧨 This is your room.
🧨 These are your people.
🧨 This is your moment.

You coming?

I’d love for you to be there—not just to hear my take but to learn from both Amazon and DTC perspectives. I guarantee you’ll walk away with at least one actionable strategy to scale, grow, or skyrocket your sales.

Here’s your link to sign up

Talk soon,
Izabella ❤️