I almost cried. I almost cracked. I kept going.

🦬 Be the Buffalo: What to Do When the Storm Hits You in the Face

I did miss two weeks of the newsletter. I set a bad example. Most people would say they didn’t have time—and yeah, that sounds like an excuse. I had a fire to put out. Still dealing with some smoke. Not from Amazon, not from the agency, but from our equestrian startup. Growth always comes with pain, and we just walked through one of those storms.

Each night felt like a blink. I only remember making it to bed and then—bam—6 AM alarm. I’m thankful for the things that are set in my life. For the help we had with baby Liam—from the older girls and our babysitter. Without that support, I honestly don’t know how I would’ve made it.

And you know how it goes: when it rains, it pours. One day, our baby started bruising. Out of nowhere. We had to go through the full nightmare loop—bloodwork, specialists, terrifying conversations. We went from hearing “it might be leukemia” to—thank God—finding out it was just a side effect of the influenza virus he had. It temporarily wiped out his immune system, but he’s recovering now. Naturally. Slowly. But recovering.

In the middle of it all—when everything felt like too much—my friend Gina called me. She said, “Do you know what a buffalo does when it storms? It walks into the storm. You are the buffalo.” I smiled. And it helped. Sometimes, you just need to hear those words—from someone who's been through worse and still made it. From someone who's walked through fire and came out stronger. It doesn’t fix everything, but it reminds you you’re not crazy for pushing through. You’re just built for it.

It was a lot. But priceless. We learned. We grew. It was a trade-off—and in every business, there’s always a price to pay. No university or MBA will teach you what real life and real business can. I’m deeply grateful for that—even though there were moments I genuinely wanted to quit. I felt shattered. Because I’m human. I feel everything. And yes, I’m embarrassed to admit how weak and emotionally wrecked I felt at times.

But here’s the biggest takeaway for you: no matter what happens—stick with your goal. Hold the vision. Keep going. When it gets too hard, that’s usually the clearest sign you’re on the right track.

🚀 Built in the Chaos, Delivered with Purpose:

Read My AI Launch Playbook

This week, I’m running the AI Challenge—a lot of you didn’t even know about it, because I didn’t announce it in the newsletter. My bad. But hey, as a bit of a make-good (and yes, still right in the middle of the storm), I managed to finalize something big: my book.

Build It Backwards: AI-Driven Product Development for Profitable Launches.

Reed Floren took the initiative to put it together after my speech at the AI Edge Summit—and it’s finally ready for you to read.

📘 Here you go—no password needed (for now), so please enjoy it while it’s wide open. And pay attention.

This isn’t fluff. It’s the strategy, the mindset, and the data-backed steps we actually use to build and launch products that work.

In case you’re not in my Find My Product Chat—where you can ask anything, even the occasional philosophical question—make sure to add yourself to my WhatsApp group.

Let’s brainstorm, strategize, and grow together!

🇺🇸 “Made in USA” Is Trending—But Can You Actually Build It?

Demand for “Made in USA” products on Amazon.

Now before you run off thinking it’s time to slap a flag on everything and call it a strategy—pause. Yes, the search volume is climbing. And yes, it will keep growing. But that doesn’t mean U.S. manufacturing can keep up with it. Not in every category. Not at every price point.

So here’s the real question:
What are you going to do with this information?
How do you ride the trend without falling into the trap of chasing what’s not scalable?

Think smart. Think ahead. Think like a product developer, not a product chaser.

P.S. I’m dropping SmartScout data right here so you can see the demand for yourself. Use it wisely—data without strategy is just noise.

📸 Visuals That Sell: Plug Your Product into These High-Converting Scenarios

Your product listing should stop the scroll—not make people wonder if you took photos in a dimly lit garage. If you're serious about conversions, you need to stage the scene like you're selling a lifestyle, not just an item.

Use the prompts below. Just replace {product name} with a picture of a product you're actually selling. These are crafted to evoke mood, emotion, and intention—all things that trigger clicks and add-to-carts. Let’s turn browsers into buyers.

🌞 Luxury Morning Routine

Prompt:
Show a woman in a luxury kitchen, holding a scoop of ({product name}) above her open shaker bottle. Sunlight floods the marble countertops. Think brass fixtures, fresh flowers, and confidence.
Format: Horizontal. Clean and aspirational.

👶 Backyard Family Moment

Prompt:
Imagine a toddler on their first wheels ({product name}). She’s in the driveway, helmet on, glowing with joy. Mom and dad cheer from behind.
Format: Horizontal. Sun-drenched, full of heart.

🏡 Modern Kitchen Counter Scene

Prompt:
Drop this ({product name}) on a sleek, modern kitchen counter—clean lines, natural light. Add a pop of color with a raspberry container and a couple of lemons nearby. Slide in a minimalist shaker bottle to tie the color story together.
Format: 16:9 horizontal. Clean, crisp, elevated.

🌿 Outdoor Wellness Vibe
Prompt:
Place ({product name}) next to a vibrant, fit woman relaxing on a yoga mat in the grass. Sunlight, fresh air, joyful energy. She’s sipping a pink drink from a bottle that complements the scene.
Format: Vertical portrait. Bright and Pinterest-worthy.

🍽️ Everyday Kitchen Reality
Prompt:
Set ({product name}) on a real-life kitchen counter. A little mess. A little charm. Maybe the bag is tipped, something’s spilled. Bonus if a pet is caught mid-snack or a kid is reaching for it.
Format: 16:9 landscape. Natural light. Polished but real.

💇‍♀️ Wellness Influencer Morning
Prompt:
You’re a fitness influencer, standing in your dreamy kitchen mid-routine. Snap a casual phone pic with ({product name}) front and center on the counter.
Overlay text: “the only thing that keeps my hair from breaking”
Format: Instagram story. Authentic and raw.

🛁 Glow-Up Mirror Shot
Prompt:
You're fresh out of the shower. Morning light fills your elegant bathroom. Towel on head, holding ({product name}) while snapping a selfie.
Overlay text: “the one product I’ll never skip — my skin drinks this up.”
Format: Vertical mirror selfie.

🕯️ Evening Wind-Down Mood
Prompt:
Place ({product name}) on a wooden coffee table. Soft lamplight, cozy blanket, a book open to the middle. A lived-in, warm scene.
Format: 1:1 square. Perfect for a “me-time” post.

🚙 Driveway Detailer Shot
Prompt:
Position ({product name}) next to a freshly washed black car. A man in his 30s wipes the hood with a microfiber towel. The product stands upright, sunlight catching water beads around it.
Format: 16:9 landscape. Grit meets shine.

🍳 Home Chef Hustle
Prompt:
Drop ({product name}) into a vibrant kitchen. A mid-30s home cook is chopping veggies—hands moving, color everywhere, stainless tools and wood textures in the mix.
Format: Horizontal. Action-packed, clean chaos.

🐕 Golden Hour Dog Walk
Prompt:
Picture a golden retriever on a morning walk, leash and ({product name}) in action. Young woman in leggings, sun rising, dew on the grass.
Format: Landscape. Peaceful and familiar.

💻 Work-from-Home Zen
Prompt:
Style ({product name}) on a modern desk setup. Natural light, laptop open, coffee mug and plant in the frame. The person is mid-task, in flow.
Format: Horizontal. Clean, inspiring, productivity vibes.

“If you're not bleeding, crying, or questioning your life choices at least once per product launch—you're not building, you're dabbling”

I Ritz

🔍 Come Watch Me Deconstruct Million-Dollar Products at Sellers Summit

I’ll be speaking at the upcoming Sellers Summit, and if you’re serious about launching or scaling products that actually sell, you’ll want to be there. My session? It’s all about reverse engineering. Not theory. Not fluff. I’ll walk you through how to break down winning products—what made them work, what didn’t, and how to rebuild them better, stronger, smarter.

I’m incredibly honored to be speaking on the same stage as powerhouses like

Neil Patel and Ritu Java—people who’ve changed the game in marketing and Amazon strategy.

This isn’t just another conference. This is where big moves are made.

So if you’ve ever looked at a bestseller and thought, “Why not me?”—this is your invite to find out exactly why not you, and more importantly, what to do about it.

See you there?

Talk soon,
Izabella ❤️