[EPFN] Protect your IP or lose millions.

🛡️ Protect your Brand and IP 

Why am I totally against having a reselling strategy as a long-term plan?

Because your business is not protected. You can lose everything in one day.

You are selling someone else’s products on someone else’s platform.

That’s the primary reason WHY I’m up for the Private Label Strategy.

However, you can face copycats. Apple has them. Every single big brand has copycats. Look at Louis Vuitton, DG, Burberry, etc.

In this case, it’s a good sign of having an awesome brand that not just unscrupulous sellers want to copy, but also people who can’t afford it and are doing their best to have at least a little bit of it.

We’ll talk about building a brand in another issue.

What about your protection? While you are growing sales of your product, you have to stay secure and confident in your foundation that no one can take away. In the case of a stinky “infringement” claim, you need to have legal grounds to get rid of the problem.

How to protect yourself without having a headache?

Would you agree that people love headaches and make simple things complicated?

I see it ALL THE TIME.

The moment you have an idea for a product brand, please make sure to file a trademark.

Here are several primary hidden slippery rocks:

1. You have to do a proper legal search to ensure no one else has filed a similar name in the same category (if you had the idea, someone else might have had this idea too—don’t treat yourself as a genius who invented something that turns out to not be original!

2. You have to properly fill out the documents and file them.

3. You need to have the right strategy so that you apply for the trademark that will give you the protection you need

Should you do it yourself? Yes, if you have positive experience in the past with the exact same problem.

HARD NO, if you do not.

Research and filing don’t cost much compared to the mistakes you can make and future problems you might face.

Poor quality companies charge about $50-$500; the chance that you will waste your time (6-8 months) and have to re-file the documents is very high.

Top-rated attorneys charge between $600-$1,500 for the TM research and $1,000-$3,000 for filing.

Do I have a top-rated attorney that I rust and refer all our clients to? Yes!

He has never failed our clients.

He is reasonable with his fees.

He has an amazing team of attorneys, including Julian who is a trademark genius.

He has Larry! Larry is a business consultant that spend years on Wall Street. You can talk to Larry, get a free consultation to give you direction, so that you’ll gain confidence in your actions and secure your future IP.

As you remember, once in a while I feature a person I trust in my newsletter. If you haven’t guessed already, this issue’s person is Rich Goldstein and his team at Goldstein Patent Law.

Whether you talk to his team or to Rich himself, give them some love—they are professional experts who care about people. ….. and shhhh…. I always embarrass Rich by telling him that he is so cute 🤗

Set up a call with Larry.

If you talk to him before August 15^th and you tell him you came from Izabella, he will give you a special discount on your first search. 

📚 A book worth reading

🐦 Sell to Hummingbirds with a 0.04% return rate

I found a product for you with ZERO new sellers for the past 360 days!

High market capacity for growing sales!

And you can sell it at a higher price if you are selling in bulk!

Only 6% Chinese!

Monthly sales can be up to 30,000 units!

Don’t want to sell at a low cost?

Sell packs! Get creative.

Remember, those clients will be with you forever because it’s subscribe and save!

📆 Start preparing for Q4: Top 3 tips

#1 After Prime Day, you should launch Brand Tailored promotions and keep running them evergreen. This will help you target buyers who already had a first touchpoint with you.

Potential new customers, promising leads, and brand cart abandoners are your major targets. These buyers might purchase from you during Q4 as long as you stay in front of them. You will not be able to re-target these buyers unless they purposely search for your product again.

If you are selling consumables or subscribe and save items, launch repeat, top-tier customer, and brand-following promotions.

#2 Create your shipping plan with a future pick-up date, so Amazon expects your goods. This will help your inventory get unloaded to the fulfillment center faster. Don’t wait until your inventory is ready for pick-up to create the shipment.

#3 Even if your product has nothing to do with the holidays, change your themes accordingly. You are simply matching the shoppers' mood.

Do you want more tips how to prepare to Q4?

Just reply to this email with a simple “yes.”

This helps ensure the email gets delivered to you and all our readers every time.

Thanks a lot!

Sending you happy vibes from the train to Annapolis!

I’ll see you next Thursday!