[EPFN] 🛠 How to Identify High-Intent Keywords in Two Clicks

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Welcome to issue #29 of the Ecom Product Finders Newsletter!

📰 In Today’s Newsletter:

🛠 How to Identify High-Intent Keywords in Two Clicks

📊 When a High Search Conversion Rate is NOT a Red Flag

🤔 I Want to Learn More About You

⚠️ Products That Lead to Failure Due to Ignorance

Here’s a quick recap of Day 1

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  • Pay influencers only with products

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  • Get full rights image/video UGC

Increase your listings search positioning before Oct Prime Day is upon us!

🛠 How to Identify High-Intent Keywords in Two Clicks

First, let’s break down what we mean by "high-intent keywords." 

These are the keywords directly responsible for driving purchases of your product. They reflect the exact terms customers use when making a purchase, and this data is pulled straight from your ASIN via API through specialized software.

In this case, we’re talking about SmartScout—the only tool currently available that can pull this data and reveal which keywords (high, medium, or low intent) are converting for your product and your competitors.

Using this insight allows you to cut down on wasted spend and increase your investment in the keywords that actually convert.

By focusing on high-intent keywords, you can optimize your ad spend, driving more sales with less waste.

📊 When a High Search Conversion Rate is NOT a Red Flag

If you've been following my webinars, YouTube videos, or other content, you know I always emphasize that when the search conversion rate in Amazon Product Opportunity Explorer is below 1%, it often signals an opportunity to develop a product that can outperform the competition.

However, a high conversion rate doesn't always mean the market is closed off. In fact, it can indicate a satisfied market, but we still need to dig deeper by examining aggregate search volume and the number of competing products.

In this specific case, there’s an annual search volume of over 1.6 million, but only 42 top-click products, with an average of 2,000 to 2,500 units sold.

This product represents a real opportunity we recently uncovered for one of our AI Academy members.

By analyzing the search volume, conversion rates, and over 30 other factors, we identified this high-conversion product as a winning opportunity.

In this instance, a high search conversion rate isn’t a red flag—it might be a green light for smart sellers!

Was this information confusing?

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See how top Shopify brands are leveling up their lifecycle marketing

  • 3X the opt-in rate of your existing pop up

  • Grow your subscriber list by 40%

  • Increase abandonment flow revenue by 55%

🤔 I Want to Learn More About You

I want to learn more about you. 

I want to provide content that you want to read and are ready to implement.

Below, I’m sharing a few polls, and I ask that you answer them with an open heart.

Your responses will help me create content that truly fits your needs and helps you succeed in the future.

What part of the journey are you in right now?

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If you had the opportunity to pick a product, what would you choose?

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When you’re investing in a new product launch, what is the fair estimate per product?

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How tech-savvy are you?

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What is your primary reason for expanding, increasing sales, or launching your business?

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🤖 New ChatGPT feature you will LOVE!

⚠️ Products That Lead to Failure Due to Ignorance

There are some products that can still lead to failure even after you’ve done all the validation, crunched the numbers, and used every tool I teach you.

You might go through the whole process—developing the product to win against competitors, designing, manufacturing, sourcing, getting samples, and finally shipping it to Amazon—only to have your listing shut down in a single day.

And you’ll be left wondering what went wrong.

Keep in mind, some products are under patent, and sometimes it’s not just the product itself—it could be specific features of the product.

So, when developing a new product, do yourself a favor and conduct thorough patent research.

You can use Google Patents to do it yourself or consult professionals like Rich Goldstein for expert patent research.

This simple step can save you from investing thousands, or even hundreds of thousands, of dollars in a product that could get you in trouble.

Billion Dollar SellersCutting Through the Clutter for the World's Top Amazon & E-Commerce Sellers

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BFCM is the peak season for DTC brands.

Unfortunately, it's also the peak season for fraudsters.

Many DTC merchants prioritize BFCM conversion strategies but neglect fraud protection, leaving their businesses vulnerable.

Mastercard reported a 35% increase in eCommerce fraud during last year's BFCM period and a total yearly loss of $48 billion.

Don't underestimate the importance of fraud prevention; download "The Ultimate Fraud Prevention Checklist for BFCM" to ensure your business is primed to protect its bottom-line profit.

Until next time,

I’m sending you all the good vibes and Prime energy straight from the land of Amazon!

Whether you’re browsing, selling, or just procrastinating on that next product idea, remember—we’re in this together.

Keep hustling, keep smiling, and may your listings always be Buy Box blessed!

😎I’ll see you next Thursday!

Izabella Ritz