🔑 How to sell more with just tweaking one keyword?

Title density is one of the major indicators of your potential success when you are choosing your main keyword.

Let’s say your product is a margarita tumbler that we discussed in the last issue. How would you find which keyword you should use as the primary one to sell more and be indexed on page one faster?

Helium10 is helping you do that for free:

Here is the instruction:

1. Analyze your competitor using Cerebro.

2. Use the filters as shown in the screenshot below (word count 2, min 1,000 searches, you can also add max 5 title density, but I like to see my options).

3. Look for the search terms with a decent value (min 1,000) and low title density in the results. This means you don’t have a lot of competitors using it.

In this particular case, we have at least one option.

Ideally, we should have a minimum of 3-4 options, so we can have a backup plan by the time we are ready to launch.

🔍 How to define the selling strategy of your competitors at launch based on the reviews

So here is the deal. And it will hurt most of you. If you are a friend of mine, it will hurt you too.

Most of you are launching Amazon products and asking your friends and family to leave a review. It’s fucked up.

Why? Because there are simple statistics that everyone tracking, Amazon included. About 5% of buyers are willing to leave a review organically. And when on day 3 of your listing being available on the marketplace, you have a review from a person who converted into a buyer after visiting your listing for the first time without showing any real buyer behavior (jumping between listings, comparing, reading the details, etc.), it flags your listing on the backend. 🚩

Your listing should convert about 4-5% without reviews if your product and listing are really awesome and great.

When your friends are purchasing with search-find-buy, your conversion is 100%.

Then, when reality hits and your conversion is low, it triggers Amazon to see a dishonest approach and what happens next? You get shadow banned in a bset cast scenario🚫 and violated review manipulation of Amazon TOS.

So how to find out if your competitors are having this short-lived success?

Look at the screen below.

If the reviews are coming one after another, day by day, and they don’t sound like real-life experiences, or sometimes they have similar names like all Russians 🇷🇺, all Hispanics 🇲🇽, or all Chinese 🇨🇳 etc, it means the seller is inviting their network.

On top of that, those people will eventually be blocked from leaving reviews.

If the product is pretty bad, the sellers will avoid Vine reviews because those will always tell the truth, and then they won’t be able to sell it successfully at all.

When you find out that a seller is doing fake reviews, check their location and experience based on the amount of feedback and successful products.

If those are US-based 🇺🇸, the chance that it’s a short-term solution and they just don’t know what they are doing is very high.

But if those are overseas sellers, be aware of them, playing dirty games, and don’t fight them unless you already have a strong position in the market. And even then, you can lose.

I recommend you include quality review analysis into your product validation process. Knowing your competitors is important.

🚀 How to launch a new product faster?

My team and I have been working on something incredible for a long time, and it's finally almost ready to go. This is the best thing we've ever put together for validated product ideas.

As mentioned in my previous newsletter, I've been planning to release this, and now it's time.

From our discovery calls and interviews, you told us what you need for picking the right product to sell on Amazon:

✔️ Strategic options between different product choices

📈 Low-risk, trendy options that you can move on quickly

🧮 Help doing the profitability math to ensure it makes financial sense 🏗️ Guidance on customizing private label products

📣 Insights on marketing to your target customers

💬 The option to ask deep questions about the data

The problem?

The expert labor and time required kept those with limited budgets unable to start.

The Solution: 

Limited access product reports providing:

👨‍💻 Data-backed options

🏭 Product development guidance

🛒 Marketing insights

So you can launch with confidence.

Introducing.... 

Top 10 Hot-N-Ready 🔥 Product Report and Top 10 Custom-Build 🏗️ Opportunities Report

⚠️ Warning - Limited Access ⚠️ Capped at 10 action-taking entrepreneurs. Application-based only.

Here's a breakdown:

Top 10 Hot-N-Ready 🔥 Product Report Data and strategy for the top 10 launch-ready products. No complex customization required. Easy market entry. Speed is king here 🏎️

Top 10 Custom-Build 🏗️ Opportunities Report Top 10 major private label opportunities across niches. Long-term brand building. Includes: 📈 Keyword and Niche Data 🔎 Competition Deep Dive 🏗️ Reviews & Customization Guidance 📣 Pay-Per-Click & Traffic Analysis

Plus, a new feature:

An Artificial Intelligence Data Analyst 🤖 trained on your product data, marketing strategy, customer avatar, and our courses. Like having an Amazon consultant at your fingertips.

Next Steps?

Submit your application (bonus 🎁 included).

Remember, we’re capping this at 10 slots, by approval only.

SUBMIT THE APPLICATION

I think that’s it for today.

I’ll see you soon!

Yup, as you asked!