I want to share a little insight with you all:

when it comes to achieving your goals, there’s no room for excuses.

Sometimes, you have to push forward without seeing the obstacles—even when they’re right in front of you.

Last week, Kevin King hosted an incredibly valuable hack contest. If you missed it, don’t worry—you can catch up on it here

I was invited to present just the night before driving home with my family from the mountains after the hurricane.

As you can imagine, the internet connection wasn’t exactly stable during the drive, and we were racing against time, navigating through post-hurricane traffic. But being there on time and delivering value was my top priority.

Despite the challenges, I made it happen.

Remember, when you’re faced with a situation where you could delay or take action, choose action. Pushing through uncomfortable situations makes you stronger and helps you grow. Finding excuses to avoid challenges only holds you back. We’re always either moving forward or falling behind—there’s no standing still.

If you agree with pushing yourself, please reply to this email with AGREE.

It would mean a lot to me and help deliverability of this newsletter.

🚫 Virtual Bundles Update

Have you heard the news?

Virtual bundles are no longer available on Amazon.

Vanessa Hung shared this update in one of her recent posts—she’s always on top of the latest Amazon changes. If you want to stay up-to-date with everything happening on Amazon, she’s the one to follow.

So, if you've been making money through virtual bundles, it's time to pivot—this opportunity is no longer available.

You can learn more about this update on Vanessa’s page

🧐 Rufus and Product Awareness

If you notice that Rufus is prompting questions on your listing about features your product doesn’t have, this can create problem awareness for potential buyers.

Let me share an example:

I was recently shopping for a balance bike for my child, and Rufus prompted me to ask if the bike had pedals. Initially, I wasn’t even considering pedals, but this question made me think about it. The bike I was looking at didn’t have pedals, which led me to search for balance bikes that did. Eventually, I found one that had pedals and could even transform into a tricycle, offering more value at a similar price.

This ended up costing the original seller a sale.

From the perspective of an Amazon seller, this can be a tough situation—especially if your listing is well-optimized.

But there’s a way to turn this around. If Rufus is priming potential buyers with certain questions, make sure you address these features in a positive light within your listing. For instance, if you’re selling a balance bike without pedals, you could include a note explaining that a pedal-free design helps children learn balance faster without distractions. This way, when Rufus scrapes information from your listing, it’ll share a positive take on why your product is designed the way it is.

Remember, Rufus bases its prompts on the common questions shoppers ask, so use that as an opportunity to highlight your product’s strengths.

🚀 Today's Product Drop

Yesterday, I was working on one of the videos that will be featured in Kevin King’s upcoming new project. During that process, I found a promising product using our ChatGPT tool. If you haven’t tried it yet, here’s the link to access it for free.

The product I discovered is making a solid number of sales, and through my research, I found that it has just one competitor in the market.

That product is a restaurant highchair.

While there are many types of highchairs out there, I uncovered a specific keyword through the Amazon Product Opportunity Explorer that revealed a whole niche with virtually no competition.

This keyword opened up a market I hadn’t even considered before, where I couldn’t find any other direct competitors.

So, when you’re searching for products and validating them, make sure you look at a variety of related keywords. Often, the opportunities lie within those details. And even if this sounds like a reminder of what you already know, sometimes we need reminders more than new lessons.

Who would’ve thought that a common product like a highchair could have such a lucrative opportunity in the restaurant segment, with only one competitor for commercial purposes?

Here’s your product drop for today: this niche has just eight new competitors in the past year, and only two have been successful.

You can even sell these in bulk for B2B. According to the Amazon Product Opportunity Explorer, only one seller is recognized in this space, as you can see in the screenshot below.

💡 Launching with Crowdfunding

Crowdfunding is one of the most effective ways to launch your product without having to invest in inventory upfront.

Given that Kickstarter has been around since 2009, many people still aren’t fully aware that you can use crowdfunding to launch almost any product—as long as it has some element of innovation.

Innovation doesn’t necessarily mean creating a completely new mold, electronics, or nanotechnology. It could be as simple as a creative art design, unbreakable dishes, stylish waterproof clothing, or even a new version of furniture with a unique feature.

The key to a successful crowdfunding campaign is to create excitement and build a story behind your product.

For instance, you might share how you always dreamed of becoming a parent, and once you started raising kids, you realized that the market lacked a specific product. After having your first child, you found a gap, and even with your second, the need was still unmet. It made you realize that unless you created this product, it might remain missing in the market for generations. By bringing this product to life, you could help other parents with the same need. 

This is where you invite backers—not as business partners, but as the first people to get their hands on your product.

The beauty of crowdfunding is that you don’t have to undercut yourself on pricing, but you also shouldn’t inflate prices. For example, if you plan to sell your product at $100 with a markup of $40, you might offer it on Kickstarter for $80. This way, backers save $20, and you still make a fair profit. Behind this, of course, lies a well-planned marketing campaign and many other moving parts, which I recently shared in my webinar.

If you think this approach could be right for you and believe you have a great product idea, simply reply to this email, and I’ll connect you with my team for a discovery call.

 💸 When was the last time you checked how much money Amazon might owe you?

Check out charge - free how much Amazon owes you.

Issue 31 wrapped! 🎉

Safely back home and ready to crush Q4! 💥