🪞 People with Big Egos are usually pretty Small

Remember when we used to brag about our travel stats?

Flight counts, connections, countries visited... It’s not important for me anymore. Life has bigger lessons to teach.

This year is pretty challenging for us.

As a Russian, I'm wired to react first, think later. But my Jewish roots gave me a gift—the power to pause and calculate before acting.

I learned to guard four sacred lines: honesty, respect, valuable time, and refusing to be manipulated by others' entitlement.

The Universe has a funny way of testing exactly what we need to learn. I faced all four of my red lines this year. There were moments I wanted revenge, wanted to lash out. Instead, I chose silence. Not the weak kind—the powerful kind.

When it comes to staying professional in the business world, self-control is non-negotiable. There is no option to lose it. Dirty players are often willing to push you pretty hard, hoping you’ll slip—and they’ll be ready to make a viral trailer of your fall.

No matter what happens out there, I’m incredibly thankful for my family. For those who don’t know, this is my third marriage, and I now have a family straight out of an American movie—where everyone gathers for dinner together and lives in the same big house. We all support each other, and on our fridge, there’s a sign that says,

'Family helps each other win.'

When negativity comes knocking (and it usually brings friends), don't waste your energy fighting it. Write it down, vent to ChatGPT if you must :-), but never let it make you smaller. Life's too precious to spend even a minute on things that dim your light.

Spend these holidays with those who make you shine brighter.

💡Are you sick of the BILLION DOLLAR BULLIES?

Chad Rubin's products were taken down because he was selling items compatible with a major brand.

It's actually a phenomenal business strategy—one we all benefit from daily. Think about it: Tylenol and Acetaminophen are the same thing, just like how we buy generic printer cartridges instead of HP's expensive ink.

You don't need KitchenAid-branded accessories when compatible alternatives work just as well.

While this approach is typically a win-win for both consumers and businesses, one brand decided to challenge Rubin's operation.

Read the whole story here

🎯 Breaking $100K: The Handmade Dinnerware Success Story

I know you’ve been watching our case study, so here’s the latest update: we crossed $100K—and even made a bit more! 🎉 (Screenshot is below)

Along the way, we’ve received several organic 5-star ratings, which feels amazing.

Of course, not everything is perfect—one rating came in as a 1-star due to a non-delivered product. Unfortunately, since it’s a rating and not a review, we can’t remove it.

But the sales are still rolling in, and we’re optimistic about seeing more positive reviews soon after clicking that magical 'request review' button.

For those of you curious about why this product has been selling so well without reviews, and wondering about the category—it’s dinnerware.

Yes, it’s fragile, but we did a full product development from scratch.

This product doesn’t require a mold and it’s handmade in China, which allows for a unique and artisanal touch.

It’s also giftable and evergreen, making it an ideal year-round product. We anticipate this product reaching mid-to-high 6 figures within a year, provided the seller maintains their stock levels.

The potential here is incredible!

🚀 Amazon Launch Strategy

There are a lot of different strategies to launch Amazon products: sell seasonal products, sell low-ticket, high-ticket, subscribe and save, complementary products, bundles, or a little bit of all of them.

There are pros and cons to ALL of them. 

However, you have to build your own strategy on how to make it work, especially if you do have a limited budget. I will be hosting a webinar tomorrow, zero sales pitch, about different options and your potential.

If you are stuck with product choices and you want to become more clear on your direction, please join me via this link.

🐴 Hidden Gem: Horse Hoof Soaking Boots – A Niche Goldmine!

Here is your product drop for today!

Did you ever think (unless you’re into horses like I am) that there’s a product called a horse hoof soaking boot?

This product is making $7K-$50K per month, and there’s only 1 new competitor per year! Is it niche?

Absolutely!

Can you make an additional $20K-$30K per year? Also absolutely!

BTW, the listings of these sellers are total shit. Most of them have just one picture.

🌟 Pure Recommendation

I have a client who joined MDS about a year ago, and since then, he’s tripled his revenue. If you’re a 7-figure seller looking for similar or even better results, WhatsApp me at +1 (904) 609-4748 (yes, it is my personal number) with a quick intro about yourself: what you’re selling, how long you’ve been in business, and your current revenue.

If your story qualifies, I’ll personally introduce you to the founders.

Before I close, feel free to reply to this email (or text me) if you’d like my personal assistance with product research, validation, or development.

“Every challenge is an opportunity to evolve into a stronger, better version of ourselves.
Even when it’s difficult, embracing the journey is the first step toward transformation.”

Talk to you next week,
Izabella Ritz