🐴 Meet Shorty: My New Horse and Journey to Joy

Today, I want to share something personal with you.

I’ve been doing business since I was 17, and it never even crossed my mind to ask why.

It just made sense—I wanted the lifestyle I wanted. Simple, right?

Back then, at just 12 years old, my first hustle was teaching kids French because I couldn’t afford to buy anything I wanted.

Growing up, I had to utilize the skills I had, and French was my strength. Funny enough, I barely understand French now.

Fast forward to about 10 days ago—my husband asked me an unexpected question:

"What kind of business would make you happy?" And then, "Why did you do business in the past?"

I answered without hesitation—money.

Having a family was my primary motivation to make money and build the lifestyle I never had but always wanted. Even now, I still carry the fear of having an empty fridge.

He looked at me and said, "So, you’ve never done business just because you wanted to?"

I thought, "What kind of BS is that?" Business is about making money, right?

But then he got me thinking. For as long as I can remember, I’ve told myself that money creates the lifestyle you want, and it doesn’t matter what you sell as long as it brings in the cash—as long as it’s ethical and you understand what you’re doing. You have to be an expert or hire experts and professionals to deliver what you are being paid for.

But here’s the twist—after you’ve achieved the lifestyle you want, what’s next?

I realized it’s about self-realization and joy. And when he asked what brings me joy, without skipping a beat, I said horses. When I was younger, I competed as a jumper until I broke my spine—not once, but twice.

My mom was told I’d never walk again, yet somehow, horses stayed in my dreams.

Now, I have four children and no problem walking or running.

And here’s the exciting part: yesterday, 10 days after that conversation, I bought a horse.

I’m officially a mom of four children, three dogs, and one horse. My American dream?

I guess it’s coming true. I’ve got the lifestyle, the family, and now, the joy.

Meet Shorty.

Though I’m still not sure if I should change his name to something else.

He’s definitely not tall, a perfect fit for my height at 5'3", and he stands at 14'1".

He could technically be on the higher side of a pony, but he’s definitely not a pony!

But here’s something for you to think about:

Why are you making money?

Is it just to cover the bills?

If that’s the case, maybe it’s time for a transition to something bigger.

Only thinking bigger will bring you to that place in your heart—and in your life—where you’ll truly be happy. After all, we only get one shot at this.

What name would you recommend for our new horse?

He’s got one blue eye and one black hoof, and I’m still debating if "Shorty" really suits him.

Reply to this email with your suggestion—I’d love to hear your ideas!

🔍 Exploring Horse Products on Amazon

So, as I’m settling into life as a new horse owner, I started shopping for the essentials—halters, saddles, bridles, you name it.

And let me tell you, the options on Amazon? Total BS.

I was shocked to find so few sellers, and the ones that are there don’t seem to have a clue what they’re selling. The demand is there, but the supply?

There are tons of products, but none of them are thoughtful.

As a result—ZERO successful sellers for the past 360 days. And from the consumer perspective, I agree 100%.

Not so much.

So, I ended up having to go to a physical store to buy what I needed because the few options online either looked cheap or would take forever to deliver—and I needed that stuff yesterday.

Now, if you’re someone who’s serious about exploring new product opportunities, horse gear is a market worth looking into.

When I say gear, I’m talking about everything from western-style saddles and English-style bridles to halters, leathers, rings, and stirrups.

And these products aren’t just some niche items; they are essential, especially for the massive community of riders in the U.S.

Here’s the kicker—it’s not even expensive to manufacture these items in places like China or India, where most of this gear is produced.

The margins are solid, and the demand is steady because people always need quality horse products.

Right now, sellers are offering these items individually, which makes the buying process even more frustrating for riders like me who need a full setup.

So, for those of you thinking about what products to sell, this could be a golden opportunity.

The U.S. market is hungry for quality horse gear, and there’s a serious gap waiting to be filled on Amazon.

🛠️ Where to Start Finding Product Ideas

Product hunting.

You guys know how much emphasis I put on product validation, right?

There are tons of ideas out there, but if you don’t validate that idea, it’s not going to work. Simple as that. But where do you even start finding these ideas?

One approach I highly recommend is using Search Trends on SmartScout (formerly Popping Topics).

Here’s how it works:

you go there, put in a keyword related to the product you’re interested in, and then select a time frame—one month, three months, six months, or a year.

What this does is show you the demand trends for that niche, word, or product type.

This kind of data gives you a huge advantage because you can see what’s popping off in the market right now.

And if you missed this week’s Tactical Tuesday, don’t worry—I showed several examples of exactly how to use it. You can catch the replay right here.

[Click here to watch it].

💰 How to Make a $1,000,000 Launch

How to make your $1,000,000 launch a reality.

Let’s be clear—AI is here, algorithms are constantly changing, and product validation is non-negotiable.

Supply chain issues, inventory management—these challenges will come up, no doubt.

But one thing that will never change is this: you’ve got to lead the horse to the water. 

If your clients don’t know you’re selling your product, and you’re not actively reaching out to them, then guess what?

You have no leads, no sales, and no path to success.

One of the most effective ways to drive sales and make that $1,000,000 launch is by building an email list.

It’s simple: create a right landing page, get people excited about your product before it hits the market, and have them opt-in.

Then guide them through a well-thought-out sequence of emails that leads them directly to your product launch.

If you do this right, by the time you’re ready to go live, your audience will be pumped and ready to buy.

Don’t forget—people love to buy great stuff, and if you’ve built excitement with an amazing product and a killer deal, they’ll jump at the chance.

The key is starting early.

Once you’ve got the idea and design in place, start gathering emails. The easiest way to do this?

Paid ads.

The average cost per lead is around $1 to $2 for a qualified, targeted email.

And trust me, those leads will pay off when you’re launching to an eager, waiting audience.

 💸 When was the last time you checked how much money Amazon might owe you?

Check out charge - free how much Amazon owes you.

Issue 32 is here!

🎉 Back home and fired up to dominate Q4! 💥