🐴 Leading the Horse to Amazon’s Stream of Opportunity

You know the saying—you can lead a horse to water, but you can’t make it drink.

Well, Amazon’s growth and the predictions of it being a top stock for 2025 are like a crystal-clear stream, teeming with opportunity.

Yet, countless sellers and entrepreneurs stand at the edge, hesitant to take a sip.

Despite the data screaming potential, many still believe the market is "too saturated" or "too risky" to launch a new product.

The opportunities are there, waiting, and the last thing you want is to tell your future self, "I wish I did it back in 2025." 🚂✨

💡 The Endless Amazon Strategies: Which Path Would You Choose?

When it comes to private label selling on Amazon, the strategies are practically limitless.

You can go for evergreen products that sell all year round, dive into seasonal trends, or even juggle a mix of both.

Some sellers build entire brands with variations and virtual bundles, while others focus on cheap, fast-moving products or aim for high-ticket items.

You can even sell merchant-heavy products and hit your income goal by moving just few units a month. Now, let’s get philosophical for a second. 🤔 

If you had to choose, would you focus on selling one $300K product and building a Doona-style brand with profitable add-ons?

Or would you launch 10 ultra-niche products, each earning $30K, and dominate across multiple categories?

Vote in the poll below and let me know which path speaks to you! 🚀

🚀 Crushing It: $100K in Just Two Months

In case you’re not tracking the case study I’ve been sharing in my WhatsApp chat, let me fill you in!

We’re about to celebrate a brand-new client hitting $100K in their second month of sales. 

🎉 There’s no magic wand here—just solid product research with validation, our standard product development process, and rigorous testing against competitors.

For the past two days, we’ve received two 5-star ratings, but even before that, the product was flying off the shelves with zero reviews!

The listing conversion rate? 6% so far. TACoS is in between 17 and 19%

On the screen, you can see the profits—and yes, they’re 100% accurate.

This is what happens when the right strategy meets execution.

💸 An Eye-Watering $890 Billion Problem: Retail Returns

💔 $890 billion. That’s how much retailers lose every single year because of returns, with online purchases driving a shocking 30% return rate compared to just 8% for in-store buys.

🛍️ Shoppers often treat their homes as fitting rooms—ordering five items, keeping one, and sending the rest back.

🚚 It’s not just a logistics headache—nearly 5 billion pounds of returns end up in landfills annually, and processing a return costs about 66% of the product’s original price.

🛠️ So, What’s the Fix?

As sellers, we need to outsmart this cycle.

Start with better product descriptions—make your listings crystal clear. Size charts?

Let’s make them foolproof, not frustrating.

And please, no over-promising. Deliver what you say you will.

💡 Some brands are getting ahead by leveraging AI to predict return behaviors and tackle issues before they arise.

Others are building customer trust by offering products so good, they don’t need to be returned.

The bottom line? Focus on delivering value and quality upfront—and watch those returns shrink. 🚀

Source to the stats

🎄 Seasonal Goldmine: Faux Fur Christmas Tree Skirt

🎯 $90K on the Christmas Skirt: Product Drop Alert!

If you’re already planning your next Q4 product lineup, let me introduce a highly profitable seasonal opportunity: the faux fur Christmas tree skirt.

Based on the data, this niche saw only 17 new competitors enter last year and 13 more this year, bringing the total number of competitive listings to just 50+.

For a category with such strong seasonal demand, this number is shockingly low and nowhere near enough to meet market needs.

Even with under 100 reviews, sellers this season are making over $100K, proving the demand is strong and the barrier to entry is minimal.

There’s a very low chance of a dramatic increase in competitors by next year. You’ve got the time to work on a standout design that catches shoppers' attention.

Even with zero reviews, a well-thought-out product will sell with no problem. But here’s the key to crushing it: take the time to study your customer avatar. What kind of holiday vibe are they looking for? Luxe and modern? Cozy and rustic? Nail this, and you’ll have a winner.

One last thing: calculate your inventory smartly. 

In this case, it’s better to run out of stock than be stuck with boxes of tree skirts in January.

Use this off-season wisely to plan, design, and prepare—and watch the sales roll in next December. 🚀

🎥 Last Week’s Webinar: Psychology and Marketing for E-Commerce Success

Last week, the legendary Kevin King delivered a phenomenal webinar on "Psychology and Marketing for E-Commerce Success," and it was nothing short of mind-blowing. 🚀 

Kevin King dove deep into how consumer behavior and smart marketing tactics can transform your e-commerce game.

By watching this replay, you’ll walk away with tons of actionable ideas on how to launch and advertise your products—not just on Amazon but across multiple platforms. 🌟Catch the replay before Kevin decides to take it down.

 💡 Keep an Eye on Your Amazon Transactions

Q4 is chaos—no denying it. But amidst the holiday rush, don’t let your hard-earned dollars slip through the cracks.

Keep a close watch on your Amazon transactions, especially for any mysterious charges labeled "Amazon fees" with no clear explanation.

🚨 If you spot one, don’t shrug it off—open a case with Amazon support and escalate it if necessary.

Sometimes, in the whirlwind of Q4, a significant chunk of money can go unnoticed. Stay vigilant, because every dollar counts! 💰

💡 Amazon Named a Top Stock for 2025

Several Wall Street analysts are calling Amazon one of the best investment ideas for 2025, thanks to its impressive performance in 2024.

Bernstein's Mark Shmulik and J.P. Morgan's Doug Anmuth both highlight the company's remarkable 52% stock increase this year, which has outpaced both broader market trends and tech index gains.

Amazon's consistent growth and dominance across multiple sectors continue to make it a standout pick for the future. 📈

Before I wrap it up, reply to this email if you need my personal help with product research, validation, or development.

“Every challenge we encounter is a chance to grow into a stronger, better version of ourselves.

Even when it feels tough, embracing the situation is the first step toward transformation.”

See you in a week,
Izabella Ritz