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3P Sellers Are Outspending the Big Brands
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Welcome to Issue #42 of the EcomProductFinders Newsletter! đ


đ In Case You Missed This: Pure Gold Recommendation
I have a client who joined MDS just a year ago, and in that short time, heâs tripled his revenue.
If youâre a 7-figure seller ready to scale to new heights, hereâs your opportunity to take action.
WhatsApp me directly at +1 (904) 609-4748 (yes, itâs my personal number) with a quick intro about yourself:
What youâre selling
How long youâve been in business
Your current revenue
If your story qualifies, Iâll personally connect you with the MDS founders.
đđ Happy 2025: The Future Wonât Wait
It's been a year filled with AI implementations, and 2024 has transformed the business strategies of many companies. However, many Amazon sellers still fail to grasp that simple SEO alone is no longer enough, and ranking on page one is no longer the primary key to success.
Some things wonât change for a whileâtake the car wash business, for example. It's not going anywhere, but eventually, people will be replaced by robots (and no, weâre not watching a sci-fi movie; those robots are already in mass production!).
I believe this transition wonât take long.
After all, +/-$25K for a âworkerâ who never complains, works 24/7, doesnât ask for time off, avoids office drama, and whose maintenance costs less than a weekly salary is a compelling deal.
The same logic applies to industries like plumbing, roofing, hair and beauty salons, and even spas, where robotic masseuses are already being implemented.
For business owners, the opportunities are immense right now. Being the first to embrace technology that others fear is a true game-changer.
For those working 9-to-5 jobs, now is the time to think deeply and strategically about whatâs next. Weâre in the middle of a 10- to 20-year sprint.
Nevertheless, Happy New Year!
Donât fall behindâface reality and move forward.
And of course, cherish the people you love and have fun!
On another note, Iâm diving into offline businesses and building AI-powered automation to make them more efficient and sufficient.
More updates are coming, but I wonât reveal anything until itâs ready.
đĄ Efficiency Toolkit for Amazon Sellers
Running your Amazon business can be overwhelming, but these tools are here to make your operations smootherâand save you money!
Need eye-catching product images?
Canva lets you design like a pro without hiring an expensive graphic designer (saving $200/month). Want a functional website?
10Web handles it for a fraction of the cost of a developer (up to $500 saved). For product videos, CapCut offers professional editing features free of charge (bye-bye $100/month video editors).
Need content ideas? ChatGPT and AbacusAI, along with tons of other AI tools, are included for just $10/month.
Theyâre your ultimate brainstorming buddiesâno need to hire copywriters anymore (saving you up to $300/month).
Create a standout logo with LOOKAdesign instead of hiring freelancers ($100/logo saved).
Add lifelike AI voices with ElevenLabs, cutting voiceover costs ($50/project saved), and enhance your ads with MixKit for free sound effects ($25/project saved).
By integrating these tools into your business, you could save over $1,200/month on operational costs!
Why spend more when efficiency is just a few clicks away? đź
đĄ 3P Sellers Are Outspending the Big Brands on Amazon AdsâHereâs Why
A recent SmartScout study revealed something surprising: 3P sellers on Amazon are now outspending even the largest 1P brands. For sellers generating over $1 million in revenue, hereâs how 3P ad spend compares:
â 127% more on Sponsored Products
â 34% more on Sponsored Brands
â 146% more on Sponsored Video
Why the big divide? Hereâs Max Hoffmanâs take:
1ď¸âŁ All-in on Ads: Many smaller 3P brands are pouring everything theyâve got into Amazon ads, focusing heavily on performance advertising to drive direct conversions. Itâs their way of competing with household names and clawing their way into the spotlight.
2ď¸âŁ Big Brands Have Backup: Established brands like Pampers and Huggies have built-in recognition. They donât have to go all-in on Amazon because theyâre already winning the offline game. For them, Amazon is just a secondary channel, not the main battleground.
3ď¸âŁ A Level Playing Field: Amazonâs updates to advertising toolsâlike more accessible DSP (Demand-Side Platform) and AMC (Amazon Marketing Cloud)âare giving 3P brands a real shot. With DSP costs down nearly 50% year-over-year, smaller sellers can now afford brand-building and upper-funnel ads that used to be reserved for the big dogs.
Hereâs the kicker: this high-stakes, performance-driven strategy is working for 3P brandsâtheyâre growing almost twice as fast as 1P brands.
But hereâs a thought: with all these tools now in reach, isnât it time to shift some of that ad spend toward brand-building? Long-term visibility and loyalty donât happen by accidentâitâs a strategy. đ
đĄ Get Your Amazon Problems Solved Faster
If youâre stuck with an issue on Amazon and want a quicker resolution, hereâs a pro tip: create a topic in the Amazon Seller Forums.
Amazonâs U.S.-based team actively monitors these forums and often steps in to assist, especially if your problem is solvable.
Itâs like cutting through the red tapeâpost your concern clearly, and you might just see a speedy resolution coming your way!
đĄ Selling on Amazon: Solving the Puzzle
Selling on Amazon is like putting together a puzzleâevery piece matters. When brainstorming your next product idea, donât just jump in.
Think about how you can validate the idea and connect the dots between the numbers: market demand, competition, and profitability.
Proving your idea is good enough isnât just about gut feelingâitâs about building relationships between data points that mitigate your risk while maximizing your potential.
The more effort you put into validation, the clearer your path to success becomes. đ
đĄ Kick Off the New Year with Confidence
Before I wrap up, as we step into a brand-new year filled with opportunities, feel free to reply to this emailâor text me at 904-609-4748âif youâd like my personal assistance with product research, validation, or development.
The best way to solve a problem is to find someone whoâs already solved it
đ Time to Chill!
And thatâs a wrap for todayâs issue! Now itâs time to kick back, grab your favorite snack, and let your mind wander into the land of possibilities.
Whether you're dreaming up your next product idea or just enjoying the little wins, remember: balance is key.
Take a moment for yourselfârelax, recharge, and, of course, have some fun! Youâve earned it. Spend time with your loved ones and cherish the moments that matter most.
Talk soon,
Izabella đ