🚀 2025: The Year to Get Smart or Get Out

How to Sell in the "Me Too" Market Without Losing Your Mind

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Welcome to Issue #43 of the EcomProductFinders Newsletter! 🎉

In case you’re not in my Find My Product Chat—where you can ask anything, even the occasional philosophical question—make sure to add yourself to my WhatsApp group. Let’s brainstorm, strategize, and grow together!

Double Your Referral Revenue in One Chat

Hey there! I’m a referral marketing nerd obsessed with building programs that unlock real value.

  • I’ve studied all the best cases (like Harry’s) + worked with 300+ Shopify plus brands

  • Helped companies build “referral armies” driving 10% of revenue (most only get 2%)

  • This year alone, I’ve generated over $5M in referral transactions.

Give me 15 minutes, and I’ll show you how to tap into your customers’ networks. Plus, I’ll buy you lunch ($20 UberEats voucher)!

🌟 Exponential Growth in 2025: Are You Ready?

We made it. 2024 is behind us, and the first week of 2025 is in the books.

But here’s the thing: this year isn’t just about survival—it’s about exponential growth. Sounds fancy, right? It’s not. It’s about being smart, adapting fast, and leveraging tools that make you unstoppable.

But before we dive into the opportunities, let’s address the elephant in the room:

 the panic. 

Yes, people are quitting Amazon—including some 7-figure sellers.

Why?

Let’s just say their strategies weren’t exactly setting them up for success.

This year is all about leveraging smarter tools and sharper strategies.

Whether it’s AI doing your product research or trends that actually matter, the sellers who use these tools will see the kind of growth that makes everyone else wonder what hit them.

The question isn’t “What’s out there?” It’s “How am I going to use it more effective than anyone else?”

💡 The Panic: Sellers Quitting, But Should You?

Rumor has it sellers are throwing in the towel, claiming Amazon is eating all their margins.

The margins were gone before Amazon even got involved.

Selling low-margin products is like trying to fill a bucket with a hole in the bottom—no matter how hard you work, it’s not going to fill up. If you’re making $1 per unit and calling it a day, you’re setting yourself up for failure.

So yes, some sellers are quitting. But they’re selling the wrong products in the first place. Don’t let the headlines fool you—this isn’t Amazon’s fault.

📈 Low Margins = Low Survival: Time to Pivot

Launching high-margin products isn’t optional anymore—it’s the only way.

The stubborn sellers will keep pushing their $0.99 trinkets, hoping some magic formula saves them. It won’t. Meanwhile, the smart ones (you) will pivot to products that actually make money.

The solution? Stop competing at the bottom. Let the Chinese sellers fight over low-ticket junk while you focus on premium, high-margin products that are built to last.

2025 is going to separate the wheat from the chaff. The question is: which side will you be on? High-margin products are no longer a nice-to-have—they’re the only way forward.

What’s on your plate for this year?

Reply and let me know—I’m curious about what you’re working on!

 đŸ”„ Step Into the Spotlight: Public Accountability That Pays Off

One of the best ways to push yourself is to declare your goals publicly.

Think about it: if Gary Vee gave you advice and your friends saw it, but then you did nothing with it, how would you feel?

Embarrassed, right? Sometimes, that little bit of public pressure is the exact kick you need.

If you thrive on accountability, it’s time to step into the fire.

Surround yourself with people who are driven—not by empty talk, but by cash that comes from actual achievements.

Last summer, I sat in the hot seat. I asked for help—in front of 104 people.

Yes, it was intimidating. But I walked out with actionable advice that I’ve been implementing ever since. And it worked.

My revenue grew because I chose to ask high end experts for help publicly.

Next month, there’s a place for you to level up, just like I did.

There’s a good chance we’ll be spending four intense, game-changing days under the same roof.

🍑 How to Sell in the "Me Too" Market Without Losing Your Mind

Why do sellers keep launching the same tired products over and over?

Let’s call it what it is: laziness.

They’re chasing easy wins and end up in price wars, drowning in infringement claims, or just fading into irrelevance.

Now, when someone actually launches a product that changes the game—something more expensive, more thoughtful—it’s like dropping an apricot into a sea of apples.

No one sees it coming.

Here’s the truth: most sellers don’t take the time to think beyond what’s easy.

But I’ve been there. I’ve played the game of “me too” products, and I learned the hard way.

If you’re diving into Amazon Product Opportunity Explorer (and you should be), pay attention to the purchase rate.

A low rate screams low satisfaction. It’s a big red flag that the products out there are failing to meet shoppers’ expectations.

The higher the number, the more aligned the product is with what people actually want.

Let’s put this into context. Say someone’s shopping for floating shelves. Most listings are copy-paste products, differentiated only by decor or a half-hearted attempt at targeting a customer avatar.

Sure, a few sellers try to stand out, but they’re just scratching the surface.

Now, here’s the question: what if you could create a product that actually stood out?

Something truly different. Something that meets and exceeds the shopper’s standards. Do you think it would dominate the market? Spoiler alert: it will.

So, are you ready to think beyond the "me too" mentality?

Because that’s where the real money is.

Let’s reimagine this product: these floating shelves are redesigned to include built-in LED lights, adding both functionality and aesthetic appeal.

The LED integration not only highlights the decor but also transforms the shelves into a premium, experience-driven product that customers didn’t even realize they needed.

Offering this as a design concept elevates the product from “just another shelf” to a unique, market-differentiating item.

This approach could be a game-changer for sellers who think outside the box—by providing something innovative, they can significantly boost conversion rates and take a substantial slice of the market, even in a competitive keyword battle.

This product isn’t perfectly designed, and not everything is in line, because it was created using AI without perfection—just to give you an idea of what’s possible. (By the way, this concept took me a grand total of 3 minutes to put together. Imagine what you can do with a little more effort.)

Will you attract the same buyer chasing a $10 shelf?

Absolutely not.

But here’s the real question—would you even want to?

By offering a premium product with a stunning design, you’re targeting a customer willing to pay for value, not just price.

And will you make more money than those wasting their margins trying to sell at $10?

100%.

This is how you move from fighting in a price war to dominating with a high-conversion product that customers can’t resist.

Seller Labs interviewed me about strategies to level up your Amazon business in 2025. It’s quick, actionable, and worth your time.

💡 Kick Off the New Year with Confidence

Before I wrap up, as we step into a brand-new year filled with opportunities, feel free to reply to this email—or text me at 904-609-4748—if you’d like my personal assistance with product research, validation, or development.

"Only put off until tomorrow what you are willing to die having left undone."

– Pablo Picasso

See how top Shopify brands are leveling up their lifecycle marketing

  • 3X the opt-in rate of your existing pop up

  • Grow your subscriber list by 40%

  • Increase abandonment flow revenue by 55%

This was the first time in my life not having a winter break—we worked through Christmas and New Year.

And you know what? Sometimes, you just have to push through and do what’s required to get closer to your goals.

Let’s make 2025 the year we crush it! 🚀

Talk soon,
Izabella 💙